Marketing Strategies for Security Dealers
If you’re taking the time to read this article, congratulations! You have taken your first step on a journey that we can guarantee will be like no other.
View ArticleThink Outside the Box With a Self-Promo Campaign
Having a hard time trying to come up with a perfect marketing campaign to penetrate a tough vertical? Or have you ever wondered why you haven’t heard from that large account you pitched over a week ago?
View ArticleThink You Have the Perfect Website for Your Security Company?
Some feel like they have been quite successful simply by knocking on doors and do not need one; or, in many cases, the website is not taken seriously and acts as an online brochure just to give the...
View ArticleHow to Increase your Security Company's Brand Recognition
Within this great industry that we have come to love, we understand there is tradition and a certain way things have been done for years, and we respect that. But in a world where the 800-pound...
View ArticleHow to Compete Against Big Names in the Security Industry
When it comes to your messaging, touch on the fact you grew up there and care about the people in your community. Use local landmarks and local lingo in your creative material.
View ArticleHow to Use an Emotional Connection for Brand Recall
A home security system with home automation now is much more than security; it connects one’s family with their lifestyle. Your marketing and advertising materials need to reflect that.
View ArticlePost-Sales Meeting Followups Build Relationships and Help Land Accounts
For us, we learned a valuable lesson, which is to provide our clients with a complete follow-through system when it comes to going after an request for proposal (RFP), pitching a large account or just...
View ArticleAlternative Marketing Tactics
The belief in the purple cow is simply means to be different. In doing so your company’s brand will stand out from your competitors, and our thought for the month is why not try a fresh new approach...
View ArticleThe Marketing Madmen Challenges the Security Industry to 'Be Different'
Every day we are programmed to tune off advertising but every once in a while we see something that makes us laugh or think just a little bit longer about that product or service. If I asked which...
View ArticleIs Your Security Company a Hungry, Hungry Hippo?
Many of us remember playing Hungry, Hungry Hippos as kids.
View ArticleWhat If Customers Sought You Out Instead?
Many of us remember playing Hungry, Hungry Hippos as kids. The objective was to gobble up the most white marbles on the board; the hippo with the most marbles won.
View ArticleWhy Your Website Should Have Multiple Personalities
So you broke the bank and spent countless hours building that perfect website to generate leads by the thousands. So do you launch it and forget it? Time and time again potential clients will ask,...
View ArticleStenciling Success Into the Murkiness of Marketing
Nationwide, dealers seem to be improving their foundational marketing efforts before stepping into a second-tier level of marketing — and to this we say kudos. After a while, however, dealers start to...
View ArticleUtilizing Your Website as a Marketing Tool
Where should you focus most of your marketing efforts in 2015? What are your competitors doing that you’re not? We would never give away customers’ secret recipes, but after dedicating our agency to...
View ArticleTips for Fine-Tuning Your Website Into a Lead-Generating Machine
Have a great-looking website but generating scant leads? Well listen up, because we’re going to give you some tips for fine-tuning your website into a lead-generating machine.
View ArticleFacebook: Favorable Again
In the past we have heard many local marketing companies from outside the industry pitch over-hyped social media campaigns to security dealers across the nation, primarily focusing on Twitter and...
View ArticleWhen Generating Leads, Leave No Stone Unturned
I’ve come across a wide variety of characters and business owners since I opened a marketing agency at the age of 20 in Las Vegas. But it is the travel industry that taught me the valuable lesson of...
View ArticleTip for Seeing a Lead Through Every Step of the Marketing Process
I’ve come across a wide variety of characters and business owners since I (Alex) opened a marketing agency at the age of 20 in Las Vegas. But it is the travel industry that taught me the valuable...
View ArticleHow to Get a Handle on Your Unique Selling Proposition
Here at Security Dealer Marketing we’re passionate about what we do: marketing. And even though we love coming up with out-of-the-box ideas for our clients, we find ourselves taking a step back to...
View ArticleMarketing Strategies for the Security Integrator
The marketing madmen understand that a security integrator is not to be confused with a security dealer. When we first got started in the security industry we often got the proverbial slap on the...
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